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Shilajit in PerspectiveBy S. Ghosal

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Shilajit in Perspective is a modern multi-disciplinary approach to a well known but highly debated rejuvenator (rasayana) of traditional Hindu ayurvedic medicine. Ghosal and coworkers have relentlessly investigated the chemistry and bioactivities of shilajit since the early seventies. Detailed research shows that shilajit contains two unique compounds viz. DCPs (dibenzo- pyrone chromopproteins) and their key nuclear components DBPs (dibenzo- pyrones). Shilajit is a paleohumus with marine invertebrate fossils being the major contributors. These are important to maintain the health status of man. The importance of DCPs/DBPs in energy synthesis (ATP) has been highlighted along with the claim that it is a potent immunomodulator and antioxidant. A carefully researched book containing a large spectrum of modern scientific methods of isolation, purification and standardization of a strongly potent organo-mineral drug which is a must read for all researchers and scientists in the field of natural products.

• Sales Rank: #4031726 in Books
• Brand: Brand: Alpha Science Intl Ltd
• Published on: 2006-05-01
• Original language: English
• Dimensions: 9.50" h x 7.25" w x .75" l,
• Binding: Hardcover
• 250 pages

• Used Book in Good Condition

About the Author
Shibnath Ghosal.: Formerly Professor of Pharmaceutics Banaras Hindu University

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• Sales Rank: #66499 in eBooks
• Published on: 2011-11-01
• Released on: 2011-11-01
• Format: Kindle eBook

About the Author
Pavel Tsatsouline, is a former Soviet Special Forces physical training instructor, who helped Dragon Door Publications initiate the modern kettlebell movement.

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The authors, who have attended the BMO several times as leaders and/or deputy leaders, present a complete description of the evolution of the BMO from its creation until the present. All problems are presented with complete solutions. Many problems have alternative solutions or extensions. A preparatory addendum, containing additional concepts and useful classical results, has been incorporated at the end of the book.

• Sales Rank: #3080125 in Books
• Published on: 2014-02-15
• Original language: English
• Dimensions: 1.33 pounds
• Binding: Hardcover
• 273 pages

About the Author
Mircea Becheanu, University of Bucharest, Romania Bogdan Enescu, BP Hasdeu National College, Buzau, Romania

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In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.

New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

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• Sales Rank: #169747 in Books
• Published on: 2014-06-09
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.25" w x 6.42" l, 1.24 pounds
• Binding: Hardcover
• 368 pages

Review
"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." (Supply Management, April 2006)

From the Inside Flap
In recent years, new technologies, new approaches, and new research have significantly al-tered the category management landscape.

In addition to a comprehensive review of the discipline, Consumer-Centric Category Management offers guidance in the form of real success stories from top brands like General Mills, Chiquita, Hershey, and Hewlett-Packard. You'll learn how they use category management to succeed and how you can apply their success to your own efforts.

Arguing that category managerstoo often neglect the most important part of the equation—the consumer—this indispensable guide helps marketers keep up with the evolution of category management without abandoning the proven basics. Marketers who want to win in today's cutthroat marketplace should start here.

From the Back Cover
New Strategies and Cutting-Edge Practices in Category Management

When category management first appeared, it turned marketing basics into an organized eight-step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers—obsessed with the bottom line—have forgotten that the key to sales success lies in knowing the consumer. This book demonstrates how today's leading category management practitioners put the consumer first. The book also applies powerful new insights to category management basics.

From initial planning to pricing, promotion, and supply chain management, every aspect of category management is covered, including guidance on how to implement category plans effectively and keep them on track. Plus, the classic eight-step process that forms the foundation of successful category management is reviewed in detail, showing marketers the latest methods of implementation for today's consumer marketplace.

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